New York CITY
United States
2018
Life Coach
Partnering with the projects* and drawing off of inspiration from the cult-like success of insta-museums, the allure of the metaphysical and quintessential New York visuals, luxury brand Coach took over a gritty and vacant storefront in Soho for 6 days in June. Their first-ever customer-facing activation included a Coney Island-inspired fairground, an enchanted fortune-telling forest and a graffiti-filled subway platform. The result? A cosmic-inspired brand experience that pushed Coach into new territory and challenged customers to reshape their perception of the brand.
