Atlanta, Georgia

United States

2012

Hyundai CE

Hyundai Construction Equipment sales center showcases the precision and intensity that is characteristic of the brand's products. In this project we at Haeahn designed both product platforms with interactive sales kiosks, as well as an informational exhibition framework derived from the visuals of the industrial equipment. To capture the interest of potential buyers and trainees, we coupled industrial materials with Hyundai's signature yellow to create a lasting impression of versatility and durability.

Spatial Design

Graphics

Fabrication